![]() I think some people are looking to be angry,” Egan said. “But if you look at the star, it could just as easily be a Star of David.”Įgan said she thinks some groups, such as conservative Christians, may be actively looking to pick fights with Starbucks’s designs because of the stances the company has taken on certain issues, such as same-sex marriage. “They have a nice array of images that sort of play to Christmas from the red and green standpoint,” Egan said. In the article, titled “Starbucks is doubling down on Christmas with its new holiday cups,” Chief Operating Officer Roz Brewer said the company had “listened to customers” and realized they “loved the tradition of Christmas.”īrewer said Starbucks realized that last year’s cup design “didn’t resonate with some, but it did resonate with others.” She also told CNN that this year’s cups are “not only retro, but true to who we are.”īeth Egan, an associate professor of advertising at Syracuse University, told The Washington Post that she doesn’t think the latest batch of cups reflect Christmas or any one holiday in particular. The Starbucks Red Cup, also called the Starbucks holiday cup, is a modern Christmas and holiday season tradition 1 2 and promotional campaign operated by coffee chain Starbucks each winter, some hot drinks served at Starbucks cafés will be served in cups with a red background and various festive designs instead of the regular white cups. This year, the question from 2015 returns: Is Starbucks truly embracing Christmas?Ī CNN article published Thursday morning suggests as much. This upset some, who believed the cup’s design unnecessarily promoted a “gay agenda.”īack then, Starbucks told the New York Times that it would leave it up to customers to interpret what was on the cup. But the doodles included two interlocked hands that some interpreted as belonging to a same-sex couple. ![]() In 2017, Starbucks went a different route – crafting a white design with doodles that encouraged customers to decorate and color the cup to their liking. “Maybe we should boycott Starbucks,” Trump added. Upon introducing the minimalist cup, Starbucks Vice President Jeffrey Fields said it was a way to “usher in the holidays with a purity of design that welcomes all of our stories.” In 2015, for example, the company introduced a plain red holiday cup, ending a string of designs that featured more explicit holiday symbols, such as ornaments and reindeer, dating to 1997. But in recent years, watching some of Starbucks’s seasonal design choices trigger controversy has become a holiday tradition in itself. The cups seem harmless at first, granting consumers a festive way to enjoy their favorite sugary – and sometimes over-the-top – beverages. Straightforward enough, right? Well – for some reason – it isn’t. This year, the coffee-making titan said it wanted to “look to the past” and draw inspiration from its signature Christmas blend. These are the four designs included in Starbucks’s latest batch of seasonally themed cups, which will debut Friday as the company kicks off the holiday season. Stars, stripes, flames and coffee cherries, all adorned in cheerful shades of red and green. ( Starbucks.)īy Michael Brice-Saddler | The Washington Post Starbucks’s latest batch of seasonally themed cups will debut Friday.
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